FOR THE FORESTS AND THE CLIMATE.
The target group: Anyone who wants their marketing campaigns to reach people with a modern, environmentally-conscious lifestyle.
The pen: Push-button ballpoint pen with casing primarily made of biologically degradable plastics, which is composed of renewable raw mate- rials based on cellulose.
The advantages: Rapidly growing target group; conscious of quality and the environment. Distinctive and convincing sales pitch and sure to attract a great deal of interest.