Project Description
TAKE A STAND WITH A CLEAR CONSCIENCE.
The target group: Anyone who wants their marketing campaigns to reach people with a modern, environmentally-conscious lifestyle – regard- less of age.
The pencil: Classic edged, coloured pencil with natural white edge stripes and matt finish. Made from 100% FSC® certified wood. Superior coloured lead.
The advantages: Rapidly growing target group; conscious of quality and the environment. Convincing and distinctive promotional story. Attracts a great deal of attention.
Advertising message on the pencils and cardboard packaging in customised customer design.
